Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now. The truth is, performing the optimizations we do for AdRally requires some very proprietary technology, so I feel we can comfortably reveal our optimization secrets. To that end, I decided to sit down and write The Art & Science of Optimization, explaining in painful detail all the tricks of our industry-leading trade. Of course, I had a lot of help in producing this deck from our talented ad optimization and marketing teams.