Podcast Ep. 2 – Analytics vs Segmentation


We sat down with Ben Huxley, Fuse’s VP of Product, to discuss the difference between analytics and segmentation in mobile games.

Ben shared a few examples of how he’s used both to improve the games he’s worked on over the years, including tutorial optimizations and re-engaging lapsed segments.

Ben shares what he considers to be the “must-have” analytics and how smaller teams can set themselves up for success by tracking the right high-level metrics that inform design and don’t require deep, time-consuming analysis.

Check out the podcast on iTunes, or listen/download below.

Evan Fradley-Pereira
Marketing Manager at Fuse Powered
Evan is an award-winning game designer, prolific blogger, and an adequate Hearthstone player.
He creates podcasts, videos, and articles that help people make better games.

You can contact him on Twitter at @fp_evan