One of Fuse’s publishing partners was serving ads from multiple independent ad networks, arranged in a static waterfall. Trying to optimize ad performance was challenging and time consuming and global fill rates were low. The manual waterfall ad solution generated an average ARPDAU of $0.0027.
After removing all other ad networks and implementing AdRally, the fully-managed Fuse ad mediation solution, the results soared. AdRally top-skims the highest performing ad campaigns from dozens of different networks, worldwide. The net result is high eCPMs and high global fill rates. AdRally achieved an ARPDAU of $0.0118, producing 3.7 times as much ad revenue.