Study Reveals Video Ads can Pump Up Revenues without Hurting IAPs, as Featured on VentureBeat


Written by: Dean Takahashi

Video ads can increase ad revenue in games without hurting the retention of gamers or the purchases they make, according to a study by ad mediation firm Fuse Powered.

Toronto-based Fuse Powered studied millions of ad impressions for games for 15 days prior to adding interstitial video ads (which run in the middle of a pause during a game) and 15 days after adding them. Fuse Powered said that these ads did not affect rates of retention and in-app purchases — something key the mobile gaming industry.

See the full results on VentureBeat.

Diana Aquino
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