5 Steps to Optimize the First In App Purchase, as Featured on PocketGamer.biz


Written by: Jon Walsh

For free-to-play publishers, having a holistic, well planned strategy for monetizing players that includes both advertising and In App Purchases (IAP) is crucial given ever rising user acquisition costs.

When done well, in app purchases are made by an average of 2 percent to 3 percent of your players.

The 2 percent of paying players will still drive significant revenue; usually more than half of the total you can expect to generate, so getting IAPs right is critical.

Read the rest of the article on PocketGamer.biz! 

Diana Aquino
Creator, Problem Solver, Professional Shopper.

Contact her on Twitter @diana__aquino