AdRally

Maximize Revenue With A Single SDK

AdRally

AdRally - Automated Ad Optimization

AdRally is a lot like mediation, only better! AdRally takes all the headaches and hassle out of mediating multiple ad networks and takes care of maximizing ad revenue for you.

AdRally is a rigorously vetted and tested collection of top-performing ad networks and exchanges, all rolled into one powerful SDK. Leveraging our proprietary automated logic, AdRally maximizes your fill rate and increases monetization by optimizing multiple networks. AdRally ensures you secure the highest paying ad to fill your valuable space, in every country, every day and offloads ad optimization from your team.

AdRally Supported Formats

Fuse only works with premium ad formats, so players that see ads are guaranteed a great experience. Fuse supports:

  • Rewarded video - maximize revenue and engagement
  • Full-screen video - beautiful ads that don't annoy players
  • Rich media - interactive and emerging formats
  • Static interstitials - the workhorse of the mobile ad world
Control frequency and target segments in real-time directly within the Fuse dashboard to optimize your strategy.
Formats
Optimization

AdRally Optimization

Our hybrid system uses six layers of optimization to get you the most value out of every impression:

  1. Adaptive Ranking Algorithms - AdRally's automated demand ranking algorithms are continuously adapting to changes in performance and traffic mix in order to ensure the top ad providers are serving in every country, in every game, every day.
  2. Discovery and Serendipitous Testing - In order to capture changes in campaigns at the demand level, AdRally employs strategies similar to Bayesian Bandit optimization systems to discover newly enabled, high-paying campaigns.
  3. Data Significance Thresholds - A common problem in optimization systems is lack of significant data. AdRally makes use of our full network of data across over 600M players when necessary to make sure we have statistical significance in our data set for every game.
  4. Top Skimming Exchanges and Networks - By employing frequency capping and eCPM floors, AdRally aims to ensure the best fitting campaigns are served into every impression instead of just exhausting one network at a time.
  5. Multiple eCPM Floor Thresholds - Utilizing multiple floors in optimizing exchanges allows for our exchange partners to participate at the front, middle and back of our demand stack.
  6. Ad Partner Target Management - Our dedicated Ad Ops team works directly with our ad partners informing them of where they are winning and where there is additional inventory they could be filling.

Set It and Forget It


AdRally is similar to mediation, only better. AdRally is a collection of top-performing ad networks and exchanges, all rolled into one powerful SDK. See how the two compare.

AdRally pays you more money with less hassle so you can focus your time on building great games.


AdRally Comparison Chart

Get Started with AdRally

Our Publisher Growth team will have you set-up in no time.

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